stefan sagmeister: sugar

Last summer, Stefan Sagmeister asked me to contribute once again to his series “Things I have learned in my life so far.” He had seen the piece I made from sugar (“Indestructible”) for the Fox River Paper booklet, and asked me to use sugar once again to create his phrase “If I want to explore a new direction professionally, it is helpful to try it out for myself first.” Which was appropriate for me, as that is what I had done with “Indestructible.”

He needed it both for 6 or 8 pages in Copy Magazine, and for his new (Feb. 2008) book Things I have learned in my life so far.

I made the phrase five times, photographed it, and then destroyed it and photographed the destroyed version. They were all designed to cross a page spread. Some read down the left first, then back up top and down the right; others read across the spread. The one below is one of my favourites.

Some were made with a lot of sugar, and some with a little. Some were quite legible, and others more … shall we say, challenging.

The one below is another favourite …

And below, some details…

Stefan, as always, is a pleasure to work with. Sweet!