Andrew Zolli at PopTech asked me to create an identity for the 2013 edition of the PopTech conference, themed “Sparks of Brilliance”. Poptech is a great conference that takes place every year in Camden, Maine. I spoke there a few years ago, and it is really a fun, intimate yet broad conference, so I was thrilled to do this project.
After some trial and error, I came up with these eclectic sparks.
Below is the design for the name badges, where there were several versions, so many peple would have different sparks. (They fold in half, so the bottom is upright on the back.)
There were also directional signs, cards, invitations, etc.