So

bantjes_2010_NYT-so

This illustration was made to accompany an article in The New York Times about the word “So”. Picking up from this line in the article:

And “so” suggested a kind of thinking that appealed to problem-solving types: conversation as a logical, unidirectional process, proceeding much in the way of software code — if this, then that.

I decided to create a pattern out of the words “IF THEN” and then pick “So” out of that pattern.

2010